Incense is timeless.
Incense dates back to the Bronze Age of Civilisation. It has stood the test of time and is enjoyed by millions to this day. You and i both know that. But, what do we think is going to happen in the future?
Before we look to the future lets take a look at where we are currently.
The internet is a goldmine of beautiful incense which can be sourced from practically anywhere in the world. It has never been easier to buy the incense you've always wanted. This is definitely a good thing in my eyes. Availability plays a big part in consumerism and the ease of purchasing too.
I love the fact that a few clicks on a keyboard and a week later i can have the latest Japanese incense burning in my holder. Technology is fantastic at times.
I feel incense is currently at its most popular, from both the producers / companies perspective and the customers. More and more retailers are starting to stock incense and the existing and reputable incense companies are still progressing forwards. Bringing out new scents and ranges.
I love the incense world as it currently stands. Incense Corner is advising more and more 1st time burners every month and people are starting to focus on the quality of the incense they buy. That part is important. Plus the relationship between streetwear and incense only continues to grow deeper. With more outlets stocking the likes of Kuumba.
The future. Where can incense go from here?
Well incense has managed to evolve over the hundreds of thousands of years its been on its planet and nothing can stop in its way. Even if it was to slow down or even stop progressing its fair to say there is enough beautiful scents to last us a life time.
In terms of retail i would love to see the expansion continue. There is still room for more stores to stock incense but what we need to be careful of is that the quality isn't compromised.
For a lot of people the first impression will make or break their experience. Saying that; as we know good incense doesn't have to break the bank and can be very affordable. What i wouldn't want to see is high street retailers seeing incense as a quick buck and then churning out low quality incense to plug a gap in the market. No thank you.
The focus needs to remain on quality.
What are your thoughts on the current world of incense that you know of? And where do you see the future of incense heading?
Incense is timeless.